Events and Sponsorship

 ​At Liberty Mutual we support programs that make a positive difference in the world and that inspire all of us to aim high and realize our full potential.

U.S. Olympic and Paralympic Team Partner

We are the official Property and Casualty and Life Insurance Partner of the U.S. Olympic and Paralympic Teams. By supporting these teams, we honor athletes whose dedication to achievement matches our customers’ dedication to their families and businesses.
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U.S. Soccer Federation Partner

Liberty Mutual is proud to support The U.S. Soccer Federation as the official insurance partner for the U.S. Men’s and Women’s national teams. The U.S. Soccer Federation is the national governing body of one of the fastest growing sports in the country as well as a FIFA member.

Liberty Mutual Insurance Invitational

We are the national title sponsor of the Liberty Mutual Insurance Invitational™, the #1 Charity Event in Golf™. Each year, thousands of golfers participate in local amateur golf tournaments directly benefitting national and local charities.

National Firemark Award

Liberty Mutual Insurance introduced the Firemark Award in 1986 to locally recognize firefighters throughout the country who best represent their communities through their valor and selfless spirit.  Each year a committee representing national fire service organizations chooses several National Firemark Award winners from among the past year's local winners in the Community Service and Public Education category as well as the Heroic category. Learn More.

American Experience

Since 1997, Liberty Mutual has sponsored television's most-watched history series, American Experience. On air and online, the series brings to life the incredible characters and epic stories that have shaped America’s past and present. Now in its twenty-eighth season, American Experience has produced more than 300 films and garnered every major broadcast and industry award; in 2015 the series received its ninth Academy Award® nomination for Best Documentary Feature for Last
Days in Vietnam. Learn more at .

Antiques Roadshow

Liberty Mutual has proudly sponsored Antiques Roadshow since 2005. As PBS's most-watched ongoing series, Antiques Roadshow travels across the country each year in search of America's hidden treasures. Learn more at

The Council

We’re a Diamond Sponsor of the CIAB (Council of Insurance Agents and Brokers) Partners in Excellence. The sponsorship supports The Council Foundation, which promotes excellence in the agent/broker community by attracting and developing tomorrow’s talent and supporting forward-thinking research. The Foundation develops future leaders through a scholarship program to support financially needy students majoring in risk management and insurance.

Spencer Educational Foundation

Liberty Mutual is a Chairman’s Circle supporter of the Spencer Foundation which funds the education of future risk management and insurance leaders. With support from individuals, corporations, RIMS chapters, and fundraising events, the Foundation provides scholarships, grants supporting student and professional education initiatives, grants for summer internships, and funding for risk management/insurance related curricula at universities.

If your organization is interested in partnering with Liberty Mutual Insurance, we require all unsolicited sponsorship and celebrity/athlete talent proposals to be submitted through our online portal. Please click here to submit your online proposal. You will leave the Liberty Mutual Group website and enter our partner website - Versaic. We are unable to reply to every solicitation, however if we plan to participate, we will notify you.
To learn about Liberty Mutual's Corporate Philanthropy, click here or contact us at