October 31, 2013
New Marketing Focus Positions Company to Become Leading Social Player in Industry
Liberty Mutual Insurance, one of the nation’s leading home and auto insurers, has created a new Social Media Center of Excellence designed to elevate the company’s social media presence to best-in-class performance. The Social Media Center of Excellence, located in Liberty Mutual’s new 22-story corporate headquarters in Boston’s Back Bay, continues to grow: positions centered on social strategy, community management, content development and social analytics are open to applicants through the company’s careers website.
“As the world becomes more social and collaborative, so do our customers,” said James MacPhee, senior vice president and Chief Marketing Officer, Liberty Mutual Personal Insurance. “Our new Social Media Center of Excellence reflects Liberty Mutual’s belief that social media is a critical and growing competency for our industry, and we are committed to taking social media marketing to the next level.”
Special features of the Liberty Mutual Social Media Center of Excellence include:
- A newly constructed, state-of-the art command center focused on enhancing all social engagement; from providing real-time customer service to leading relevant, breakthrough conversations in the social space
- Leading social listening, moderation and analytics resources to track and improve overall strategy and execution
- Engaging, unique content about Liberty Mutual’s Team USA sponsorship; including posts about Team Liberty Mutual athletes competing in the 2014 Olympic and Paralympic Winter Games. Liberty Mutual Insurance is a proud partner of Team USA for the 2014 Olympic and Paralympic Winter Games in Sochi and the 2016 Olympic and Paralympic Games in Rio de Janeiro, Brazil.
About Liberty Mutual Insurance
"Helping people live safer, more secure lives" since 1912, Boston-based Liberty Mutual Insurance is a diversified global insurer and the third largest property and casualty insurer in the U.S. based on 2012 direct premiums written as reported by the National Association of Insurance Commissioners. Liberty Mutual Insurance also ranks 81st on the Fortune 100 list of largest U.S. corporations, based on 2012 revenue. The company employs over 50,000 people in approximately 900 offices throughout the world.
The sixth-largest auto and home insurer in the U.S., Liberty Mutual (libertymutual.com) sells full lines of coverage for automobile, homeowners, valuable possessions, personal liability, and individual life insurance and annuity products. The company is an industry leader in affinity partnerships, offering car and home insurance to employees and members of more than 14,000 companies, credit unions, professional associations and alumni groups.
Contact:
Glenn Greenberg
617-574-5874
Glenn.Greenberg@LibertyMutual.com
